Nobody can deny just how the global economy has turned for the worse. Everywhere in the world, you’ll find companies shutting down, families separating so one can work abroad to earn more, or even countries wallowing in economic depression. All of these can be felt by almost all businessmen out there who are struggling to prop themselves up at a time when a world financial crisis seems to be pounding harder and harder down on them. While there remain businesses that continue to make money such as home-based stores and those that sell basic commodities, others have seriously suffered from the crunch.One of the those reeling from the effects of the global crisis is the automotive industry. These days, people have become more and more selective in the things they spend on. Because of the challenge brought about by the crisis, most folks have been prioritizing and leaving little budget, if, at all, for what might otherwise be considered luxury. Cars are, of course, perfect examples. While an average-earning family could afford another car in the last decade, they would now rather invest their hard-earned money in real estate where its value can grow over the years. Getting a new car may never even cross their minds anymore because of more important things they need to save up on such as college education for the children or insurance.So where do all these leave car dealers? Is there hope at all for the industry to survive? If this had happened way before when marketing strategies were nearly as expensive as the items they were selling, every dealer would have closed shop by now. But because of the various technologies that have been made available, the business of cars could well survive.Car dealership marketing has just taken on a new direction and it seems to be a good one. With the rise of social media sites such as Twitter, Facebook, StumbleUpon, Squidoo and the others, dealing cars just hasn’t been easier, not to mention more cost effective which is something all businessmen can use these days. The greatest advantage of this approach is the ability it gives a businessman to be able to build rapport with people whether or not they are considering buying a car at that particular moment. Once the car dealer has established a name for himself online, his contacts or those who happen to be interested in buying cars will find it easy to trust him and give him a sale.Indeed, this is one thing great about social media marketing. You’re there where most of the people are and best thing is, you can create your reputation by simply making yourself useful online. You can create your own website or blog, offer tips for automobile-related issues and basically just be available for car enthusiasts who may happen to visit and have a few questions to ask. Of course, you have to back this up with honest-to-goodness service. No need for advertising or marketing campaigns with frivolous price tags. Today, you can just have an Internet connection, connect with online folks and hopefully earn their trust so that the next time they’ll consider buying a car, they’ll think of you first. It’s up to you how to keep their interest glued to your cars.